PHFE WIC Program
Kiran Saluja is the Executive Director at the PHFEWIC program, the largest local WIC agency in the country, serving approximately 4% of the nation’s total and 23% of California’s WIC recipients. Kiran has worked with WIC since 1984. She is a passionate supporter of breastfeeding and has participated in breastfeeding coalition, task forces and special committees at the local, state and federal levels. Kiran has been speaking about WIC, Breastfeeding and Nutrition Education at national conferences for the last 25 years. Kiran was on the board of the NWA for 4 years as Secretary from 2002 to 2006.
In February 2010, Kiran represented the National WIC Association testifying on WIC and Breastfeeding before the House Education and Labor Committee reauthorizing WIC and Child Nutrition Programs. She was invited to present information on updating the USDA WIC Breastfeeding Social Marketing campaign at the Institute of Medicine in April 2011.
Kiran served as the Board Chair of the National WIC Association in 2012. She is the proud grandmother of one year old twin girls, both still breastfeeding.
Episodes for this expert
All women need support throughout their breastfeeding and pumping journey. And for some families, that includes financial help to better care for both mom and baby. Today, we’re talking all about WIC, which stands for Women, Infants and Children. It’s a federal program that helps pregnant and their postpartum moms and children receive the nutritional care they need. Learn more about their services and how they’ve helped lower income families all over the country.
Moms have many options when it comes to how they chose to feed their babies. You can breastfeed, pump, milk share, formula feed or perhaps a combination of any of the above. Sometimes our decisions on how to feed our babies isn’t just dependent on what we want, but income may also play a factor. It’s unfortunate, but it’s also reality for many parents, who simply want what’s best for their family. Today we’re exploring how money impacts these choices.