Karthik Gangiredla
Founder and CEO of Birch
| Birch is a trust-first platform that helps parents shop, register, and navigate the early years with confidence. More than a store, Birch offers a free toolkit for every stage a universal smart registry that lets families add products from anywhere and vet each one before they buy, honest research and category deep-dives with no sponsored content, stage-by-stage checklists, and trackers for feeding, sleep, growth, and milestones. At the center is TrustScore, Birch’s proprietary rating that weighs more than 50 signals safety certifications, real parent reviews, and expert guidance with no paid placements or sponsored rankings. Built by parents and powered by CurateIQ, Birch has already reviewed 500+ brands, analyzed over a million parent signals. |
Episodes for this expert
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Baby Gear Basics: What You Really Need for Your Newborn
Host Kaile Garcia interviews Karthik Gangiredla, a Seattle-based dad and founder of birchstore.com , about what newborn gear parents truly need and how to avoid being overwhelmed by unnecessary products. Karthik says newborn needs fall into four categories: sleep, feeding, transportation, and diapering with essentials like a safe bassinet or crib setup (firm, flat, bare), bottles… Continue Reading
