Elad Erdan

Babysense CEO

Elad Erdan is the CEO of Babysense (https://babysensemonitors.com), the company that introduced the first non-contact, under-the-mattress breathing monitor for infants. Founded in 1991, Babysense built its name on breathing rather than cameras — a technology that is medically certified, used in hospitals around the world, and has been trusted by roughly two million families over more than three decades. Today the company makes the full range: simple audio monitors, non-WiFi video monitors, WiFi cameras, and breathing sensors.

Elad is unusually direct about a question most new parents hit in their first week home — how much monitoring is actually the right amount. Because Babysense makes every configuration, he is comfortable telling a family which monitor they don’t need, and he talks openly about the tradeoffs the category tends to gloss over: what WiFi and non-WiFi each mean for privacy and reliability, why a breathing monitor is a fundamentally different device than a camera, and how to tell a real safety feature from a marketing one. Babysense products carry no subscription fees, so families aren’t paying monthly to see their own baby.

He came to infant safety by way of consumer health and wellness. Most recently he helped build and sell MAYU Water (https://mayuwater.com), a venture-backed brand that rethought how people drink water and went from near-shutdown to millions in revenue and an acquisition. Before that he helped launch Colu (https://www.colu.com), a local-currency app that supported small businesses and neighborhood economies across U.S. cities through COVID. Earlier still, he was one of Israel’s youngest elected city council members, a corporate lawyer, and part of the renewable energy industry’s expansion into the United States.

Episodes for this expert

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  Baby Safety First: A Guide to Monitors for New Parents

  Host Kaile Garcia welcomes Elad Erdan, CEO of ⁠Babysense⁠ , to discuss how overwhelmed new parents can feel choosing baby gear and how to pick the right baby monitor. Erdan shares how monitoring became crucial when moving babies to their own room and how a good monitor provides reassurance, better rest, and improved family functioning. He… Continue Reading

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