Media Reaction to the WHO Code

In this article:
  • What is the WHO Code?
  • How are media impacted by this code?
  • How do media sources typically monetize their content?
  • What are the challenges media face in following the code?
  • What responsibility do media have to their respective audiences?

#SupportAllMoms, New Mommy Media
Have you heard of the WHO Code? It's actually called the International Code of Marketing of Breast-Milk Substitutes, but usually shortened to the “WHO Code” because it was adopted by the World Health Assembly of the World Health Organization in 1981. Listen to our episode on our podcast, The Boob Group, which breaks down the code and our personal experience with it.

The WHO Code has been around awhile, but most moms don't even know it exists, even though it impacts them on a regular basis. That's because the WHO Code influences how infant feeding products are marketing to you, and in some cases, it prohibits the marketing of these products at all. This could significantly impact the products you buy for your family.

In the United States, the code is simply a recommendation. We have no laws to support it. However, monitoring groups are putting pressure on businesses and media alike to follow the code, even when it's not best for the moms who benefit from their product or service.

Any media source releasing content focused on pregnant women and mothers of infants and young children are impacted by this code. This includes television and radio shows, magazines, books, podcasts, apps, websites, blogs and more. So, we sat down with some of our media colleagues for their perspective on this important issue.

Take a listen. Then, help us continue this conversation online by using the hashtag #SupportAllMoms.

Download the PDF, International Code of the Marketing of Breast-Milk Substitutes

Meet the Media

Sunny Gault

New Mommy Media is a network of dynamic audio podcasts for new and expecting parents. Our shows give tips and advice for new parents, educating and entertaining moms and dads as they transition into parenthood. Each 30-minute episode features everyday parents and experts discussing relevant issues in a relaxed, roundtable format. We are your online, on-the-go support group, as our shows are always available anytime, anywhere to meet the demands of a parent’s busy schedule.

Paul Banas

Pregnancy Magazine Group publishes Pregnancy Magazine,, and Pregnancy Magazine has a 20 year history in providing in-depth coverage of all aspects of pregnancy and infancy., one of the first websites written by and for dads, adds the male voice to Pregnancy Magazine’s editorial including the popular annual “Pregnant Dad” edition. Both Pregnancy and strive to support modern moms and dads by encouraging active parenting through information, recommendations and tips from real parents, experts, and doctors.


Natalie Diaz

After Natalie Diaz had her twins in 2004, she was shocked by the lack of resources available to families of multiples, so she proudly created Twiniversity. Now reaching over 2 million families a year in over 150 countries, Twiniversity is the largest global resource for all things “twinnie”. With worldwide recognition in her field, Natalie Diaz brings her twin parenting expertise to our online resource, our parent to parent forums, our live and online expecting twins classes, our social media channels, and her bestselling book “What To Do When You’re Having Two“, the #1 bestseller on Amazon for Twins & Multiples Parenting.

Priya Nembhard

Moms Pump Here the world's most popular Nursing Room Locator app help moms find, rate, share and review nursing mothers rooms. Moms out “pumpspotting” can add nursing friendly areas they discover for other moms. Nursing moms around the world now find thousands of breastfeeding & nursing friendly nursing rooms to breastfeed or breast pump milk for babies. This lactation room locator app is the only feed-finder of its kind that allow moms on the go to find breastfeeding rooms, view baby room photos and rate and review them. Moms and many women can signup free on the app for mom giveaways or join our community of thousands of moms and parents for tips and advice.


Stephanie Winans is the only physician-driven pregnancy and parenting website where parents can interact directly with doctors and healthcare experts. We aim to bridge the gap between social media and medical information with an interactive platform where parents and childcare professionals can build relationships. We are dedicated to becoming the last online resource any family with young children will need, whether it's through our library of evidence-based articles, our subscription ask-the-doctor service, our forum, or our carefully managed marketplace.